I’m Omar Ruiz, a graphic designer based in Amsterdam. I work across brand identity, digital campaigns, e-commerce, packaging and web design. My experience spans agency, in-house and freelance settings in Mexico, the Netherlands, the UK and the US. I’m at my best when a brand needs to work across many touchpoints: turning a visual direction into a campaign, a product page, a catalogue or a whole family of assets. I bring an eye for detail and a practical understanding of marketing teams, feedback and deadlines.
Omar Ruiz Amsterdam, NL
What I bring to the table
Brand & marketing
Visual identities, campaign systems, packaging and consistent brand applications.
Digital & commerce
Social creative, product communication, web pages and landing-page design.
Production & collaboration
Multi-format delivery, motion and video editing, with clear feedback and version control.
Supported recurring creative production across up to 7 active client accounts, delivering multi-format work across digital, social and print. Worked with the agency across two long-term engagements, adapting to different industries and brand systems while handling fast turnarounds and ongoing production.
Nov 2022 – Apr 2023
Web / Graphic Designer Feel Group
Amsterdam
Designed and built approximately 30 landing pages for acquisition and affiliate marketing, alongside digital, print, social and promotional video work.
Provided ongoing remote design support across web, social, print and signage. Managed the UK relationship alongside another long-term US agency contract, balancing multiple brands, priorities and delivery schedules.
Jul 2015 – Oct 2017
Web Designer Cliento.mx
Mexico City
Designed websites and landing pages for inbound marketing clients while managing creative work across multiple client accounts in a fast-paced agency environment.
2013 — 2015
Graphic Designer Esteripharma
Mexico City
Brand identity foundations for four business divisions and collaboration on 50 packaging and SKU assets.
Education
B.A. Advertising Design
Instituto de Mercadotecnia y Publicidad 2009 — 2013
Tools
Figma · Photoshop · Illustrator InDesign · After Effects · Premiere Pro
A few practical details
Spanish — native English — fluent Dutch — learning
Eligible to work in the Netherlands. No sponsorship required.
Brand identity — Digital design — Art direction — Brand identity — Digital design — Art direction —