GAES
Digital campaigns · Social media
A recognizable brand across a changing message. Campaign creatives that carry product benefits, everyday situations and calls to action across formats.
The brand stays recognizable.
The existing GAES identity anchors the campaign. A strong red field, clear type and product-focused imagery create continuity between square and vertical placements.
A sequence of benefits.
A three-part carousel gives each product benefit its own moment. The recurring layout keeps the series connected while the product images change the focus from slide to slide.
From product to everyday life.
Other campaign routes use social situations and in-store imagery to shift the focus from the hearing device to the people who use it.