Ron Sibarita
Brand identity · Packaging
Black, gold and a distinctive scorpion. A visual identity and bottle-sleeve concept for a Canary Islands rum.
Elegant, with an edge.
The brief called for a predominantly black-and-gold design with a scorpion as its identifying symbol. The artwork combines condensed lettering, a circular emblem and a geometric band to give the bottle a recognizable signature.
From mark to bottle.
The bottle visualization shows how the identity wraps around the form. Metallic accents create a hierarchy between the name, emblem and decorative band, while the dark field holds the system together.